Radio Research and Digital Strategy for Broadcast Radio and Streaming Audio
Whether you are an online radio, audio streaming service or a broadcast radio publisher there is an ever increasing need for solid data to make sound business decisions. And to establish exactly what is happening in your market place. If you want to assess and ignite your potential whilst alleviating the chance of costly mistakes, we can help you on your way.
Audio publishers and radio broadcasters face many challenges when navigating the competitive landscape.
We can create insights through small and big data that will be translated into actions for practical use within your company. Together we establish a baseline with objectives and we will measure impact and results every time.
It has become more important than ever to understand what type of music or content that works to engage your listener. Music research and testing of on-air content and on-demand audio is essential to any successful broadcast radio or online audio publisher. That is why we bring you the latest testing methodology in media and digital broadcasting.
About Ulf Tjerneld
Ulf Tjerneld is owner and enabler at DigCast, a research and strategy company helping audio publishers and broadcast radio to optimize content, music stratgey and audio on-demand. Previously Ulf worked as a strategic consultant for a global research firm where he specialized in creating program- and marketing strategies within the broadcast sector. He has a extensive knowledge of business administration and digital analytics from his time studying at Stockholm University and IHM Business School.
Ulf has worked with or consulted for some of the biggest media companies across Europe including ProSiebenSat1, Bonnier Group and MTG in Sweden, Antenna Group in Romania, Greece and Serbia, Radio Renascenca and RFM in Portugal to name but a few.
Prior to becoming a consultant, Ulf was program director for national radio station Mix Megapol in Sweden. Under his tenure a new morning show was launched. It won the Radio Prize several times and it continues to be the #1 show in the country.
Ulf lives in Stockholm with his wife and two daughters. In his spare time he enjoys a spot of DIY. His latest projects includes building a tiny house to serve as his office and the restoring of a classic Technics SP10 Mk II Turntable.
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Radio and Streaming Audio Proffesional